Stranger Things: Marketing Excellence

Greatest TV show to ever grace our screens, but that is a seperate debate. The much loved Stranger Things season finale came to us in December (2025) and whilst I felt it tied everything together quite nicely, it seemed to leave a soar taste in a lot of peoples mouths. TikTok has been FLOODED with conspiracies that it isn't over, that the Duffer Brothers have left hidden clues within episodes to show us that we HAVE to look deeper. Let's bring this back down to earth again, whilst the Duffer Brothers have created a master piece, no one is going to go to that level of creative excellence on a budget to make a fan base think... but they have gone to a level of excellence that showcases something else, read on. 10 years that show has been part of our lives, and if you are like me you have fallen in love with it. We watched the actors grow up, go through their teenage years and mature as individuals with their own woven smaller story lines evident throughout. It was fantastic. Hawkins isn't even a real place, but I want to go there on holiday. This is the level of connection that these two writers build through a story line that kept us locked to our screens constantly craving more. The issue people are spinning is that the ending didn't quite 'do it'. Yet, if I am honest, whatever they did wouldn't have been good enough. Why? People aren't mourning the ending, they are mourning the fact IT ended.

We attached ourselves to a story, lived through it, felt it, built a bond with the characters, that is unbelievable story telling. You aren't mad because of the lack of character deaths, or the fact the final fight didn't tickle your fancy, you are mourning. That's right, mourning. Because as a collective WE weren't ready to let go of the story yet. To me, the reaction says the The Duffer Brothers ended it at the right time, in the right way, and actually that hunger we have for it still just shows - we want more, so guess what, we will build a false reality online that there is more to come, rewatch the show again and again to find clues, then eventually accept that this is it. Absolute cinema. But I think this tells us something about marketing. Think about it, if people can fall in love with something that isn't actually real, fictional characters, a place that doesn't exist... imagine what telling your brand story could do. Think about it this way, you attach people to your brand, tell it's story become so relatable and real that people would LITERALLY mourn you not being here anymore. Make your brand irreplacable to the point it would leave a huge void in your audiences heart if you just stopped one day. You nail that, and you have found the sweet spot, bring these clients in and show them who you are, what you offer that isn't JUST product focussed. Imagine that, the ease of it, telling a story that actually exists. People buying into that, turning customers into fans... That is the goal here. Don't know where to start? Pop us a message.